Finding a method of physical therapy marketing to reach new clients and gain more referrals from physicians is not easy. Changes in the marketing field to use different technologies such as mobile applications and the internet create challenges for the physical therapist. However, physical therapy marketing is necessary to continue to promote the clinic or practice.
To be a good competitor in reaching the target audience, the physical therapist should devise a strategy to determine which types of media should be used and how to use it to attract new clients. The advertising and marketing budget is an important consideration when choosing how to advertise as part of the physical therapy marketing of the clinic.
Since most clients may come from doctor referrals, the physical therapy marketing may concentrate on designing and printing professional marketing material to deliver to physicians. The marketing material should have a clean, sleek design and include information about the clinic’s services and who could benefit from those services.
The physical therapist should device a physical therapy marketing plan to thoroughly describe the target market and help map out the best ways to attract them. The target market for the clinic is made of the people who are most likely to use the services. These are the people who the clinic wants to attract as new clients.
Physical therapy marketing techniques depend on the target market to be reached. If the target market is the local senior citizen population, the internet and mobile applications may not be the best way to reach that audience. If the thrust of the physical therapy marketing is to gain more clients who are children with disabilities, they may want to reach out to local organizations who help families who have disabled children.
Websites and social media are powerful physical therapy marketing tools. Having an attractive, informative, and easily navigated website is the beginning of establishing an internet presence. Some people post a website and think their internet marketing is done. If the physical therapist adds informative articles and tutorials on the website, the website may gain some attention. The physical therapist can advertise the website on the websites of other local businesses.
It can be difficult to attract any significant attention on social media websites like Facebook or Twitter. The physical therapist can create a Facebook page and Twitter account for the business. Internet marketing companies can help the business gain exposure for these social media websites and the clinic’s website. The website address for the clinic’s website should be included in all the literature that is distributed to physicians and potential clients.
Physical therapy marketing can include participating in community events. The physical therapist may want to offer free health screenings that might attract new clients.