Private Practice Physical Therapy - Part 1
By Nitin Chhoda

Getting physical therapy referrals is the key part of any physical therapy practice. Not only do you need to consider the therapeutic side of the clinic but also the business side. The more patients you have the more you can grow and expand your clinic.

Focus on quality therapeutic care for your patients. When patients get better, they will spread the word about how well they were treated by you and your clinic staff or how bad they were treated. This type of marketing tool can make or break some businesses.

Informing your patients of what you can do and the services that you offer as well as asking your patients if they know of anyone who has certain ailments that could be helped by your treatments. Sometimes, people don't realize how they can help others unless you ask. If you make the patients aware of what is available, then they can easily recommend their friends and family to you for treatments.

A great example of asking your customer, is the "super-size" marketing campaign that McDonalds used in the past. By asking their customers if they wanted to "super-size" their order, they had a 1 in 3 chance that the customer would agree, which meant millions of dollars of increased revenue. So you can "super-size" your practice by talking about what conditions can be treated by physical therapy and get possible referrals.

Another great way to increase referrals for your physical therapy practice is to offer your client value for their patronage. Offer booklets or informational pamphlets that have your clinic information on it. This will help them feel good that they got something and at the same time they will help promote your clinic by carrying around the booklet with your information on it.

Professional networking is always an effective way to increase your patient load. Talking to doctors, lawyers and even sports teams in the area will make them aware of you as well as get to know you. Through greater exposure from networking, fellow colleagues and doctors will be more likely to refer patients to you, than to someone they don't know.

This type of networking is very effective especially if you establish a referral system with you sending patients to them at the same time they also send patients to you. By getting to know the doctors in your area, you give them an added resource to provide their patients with quality care, while at the same time providing you with increased patients loads.

Getting physical therapy referrals is all based on quality treatments and getting the results that the patient wants. Inform your patients of what you can do and how you can help them or their loved ones. Then offer your patients value from your clinic by providing pamphlets and flyers. Network and let other health professionals in the area get to know you and have them refer patients to you from their network of friends and patients. By doing these key factors, you can promote and help your clinic grow and increase your professional profile as a therapist.

Nitin Chhoda has a blog on physical therapy marketing. Get a free audio program on how to market your physical therapy private practice at his blog, only available to the first 100 visitors.. His physical therapy newsletter can change the way you market your clinic, and is available with an unconditional 30 day money-back guarantee.

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