In the United States, more than 95% of the population has a cellphone, 91% have their cellphone within reach 24 hours a day, 7 days a week. These statistics will tell us that people are virtually using their cellphone and other mobile devices everyday of their lives and this is a good physical therapy marketing opportunity that you need to take advantage.
Mobile physical therapy marketing makes it possible for you to keep in touch with you patients when other common modes of communications fail. People do not always open all emails because of SPAM. Using the post office when sending promotional and marketing materials can be expensive. The yellow pages are a thing of the past. Mobile devices can now access the internet so you can do physical therapy marketing by sending text messages to your patients’ mobile phones while giving them the option to visit your website for more information.
Physical therapy marketing using mobile devices allows you to communicate with them directly because people would immediately check text messages so it is important to make your message brief, engaging and offer good value. You should also give them the option to opt out anytime. This is one of the tenets of online physical therapy marketing.
Since patients have internet access using their mobile devices, you should optimize your website for mobile physical therapy marketing to keep their engagement longer which will strengthen your relationship with them.
The key when using mobile devices for your physical therapy marketing is not to be intrusive and make sure that the information are helpful and relevant.
Physical therapy marketing using mobile devices can be a combination of surveys, contests and greetings on special occasions. A physical therapy survey is a way of reaching out to your patients and telling them that you care about their opinion. Contests with prizes will engage your patients. Greeting them on special occasions will tell them that you think and care for them as individuals, not just a faceless person in a long line of patients. All these physical therapy strategies can be done through text messages that are cheaper and your patients will get to read them faster. Mobile devices allow you to get immediate responses.
Mobile physical therapy marketing will revolutionize your private practice using cutting edge technology that allows you to do this from your computer using a web-based service. A web-based service like Clinical Contacts gets you better connected with you patients and allows your physical therapy marketing to be on the go.