Creating an Outstanding Physical Therapy Website
By Nitin Chhoda

If you are a busy professional, you no doubt recognize the importance of a physical therapy website. For those in the field, a well designed website can prove to be a valuable tool in attracting and maintaining customers. While you do not have to worry about the actual design, you will still need to develop an outline of your wants and needs. In order for a professional to put your vision online, you have to think about the information that your website should contain.

It is crucial that you include your credentials on the website. You don't want potential clients to spend too much time looking for your qualifications or they may look elsewhere. You want your physical therapy practice to be displayed in a professional and appealing manner that encourages visitors to stay longer than intended. A well designed website can also be used as a valuable educational resource.

It is always wise to add a personalized component to your professional website. List the names of staff members so that new clients feel more at home when first visiting your practice. Studies show that web surfers respond better to sites containing photos, so do not hesitate to include images of your practice and staff members in your site. A short biography may appear next to each staff member to bring more familiarity to the experience.

You want to advertise your business in a way that is of unique and special value to your clients. In addition, research the various ways that you can use your well designed website to bring in new business. Make sure the name, address, and telephone number of your practice is featured in a prominent place. Don't risk losing a new client simply because your site was not set up in a user-friendly manner. Take that extra step and incorporate maps and driving directions to ensure that your clients arrive at their appointments on time.

Your website needs to be informative and welcoming. Try not to crowd it with flashy graphics and too many frills; your website should attract clients, not drive them away. While a Flash intro may be fine, if your site is too cluttered, it will detract from your message. Display your logo in a location on your website where it can be easily remembered by visitors. Try to keep a similar them among your website, business cards, letterhead, and other related products. While it is important to develop a site that reflects professionalism, it is equally important to create a logo that is simple yet effective, and makes an instant connection to your profession.

Achieve an inviting online presence by keeping your navigation simple and your design clean. Your website needs to stand out from the competition and give visitors a reason to return. Opt for basic content and graphics to simplify the site even further. Consider hiring a professional writer to develop the content for your website. Unless you have a knack for writing, even a perfectly designed site will be ill-received if is it filled with spelling and grammar mistakes.

When focusing on the content, pay attention to key words and phrases. Key word density will have some bearing on the ranking granted to your website by search engines. Using a combination of both key words and meta tags, the most popular search engines are sure to 'spider' and recognize your website. These key words should be directly related to your practice, providing a link for web surfers to be connected to your site, even if this was not their initial intention.

Nitin Chhoda has a blog on physical therapy marketing Get a free audio program on how to market your physical therapy private practice at his blog, only available to the first 100 visitors.. His physical therapy newsletter can change the way you market your clinic, and is available with an unconditional 30 day money-back guarantee.

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