Marketing Your Physical Therapy Private Practice
By Nitin Chhoda

If you are a physical therapist involved in private practice who wants to improve profitability in your profession, there are a few tactics you need to employ. Even if you already have a website that features marketing techniques and a wealth of information, your physical therapy private practice may still benefit from some additional groundwork. You may wonder how you can improve the profitability of your practice, in addition to your current methods.

Simply stated, shifting more focus to your marketing methods will help your clinic to reach new levels of success. In this field, reputation is key, and the more visible you are within your community, the more well-respected your physical therapy private practice will be.

Seize every opportunity to boost your practice. These hidden gems could define the difference between your practice and a nearby clinic. You must make yourself heard in the local community so that your clinic becomes a household name. Visit medical practitioners and socialize with local individuals who will instantly think of your facility when asked.

When you come into contact with a prospective client, first impressions are everything. You also need to maintain the relationship you have with current clients. In order to make the most of marketing techniques for your clinic, be sure to:

Leave a lasting impression. Be friendly and show that you have enough experience to tackle the job. Carry business cards for your clinic and hand them out to every prospective client.

Communicate with your clients. Explain the pros and cons of physical therapy with honesty and sincerity. Tell them how much a visit to your physical therapy private practice could help to rehabilitate their health. Ensure that your clients understand the limitations of this therapy. Soon enough, you will have created a sense of clarity between you and your clients, encouraging them to invite others to visit your facility.

Invest in the necessary supplies. Provide clients with a card that features contact information for your clinic, as well as the date of their next appointment. Supply an adequate number of pamphlets, referral pads and business cards.

Get out there. Take advantage of public speaking opportunities as a way of marketing your clinic. Inform others about breakthroughs in the field and build your credentials within the community. Encourage attendees to visit your clinic for a consultation.

Be thorough. Give your clients a hard copy of their exercises, along with a schedule to be followed at home. Clients often appreciate the finer details, and paying close attention to their needs while making the process easier will only result in an increase to your patient base.

Send regular reports. Send detailed reports to the referring physicians on a regular basis, along with all supporting documentation from your clinic. Adhere to strict guidelines and a set timeframe so that it isn't necessary for physicians to repeatedly chase you for information.

Stay in contact. After successful rehabilitation and discharge, stay in contact with the patient so they remember your brand. Even if they are ready to be discharged soon, they can still act as a valuable source of referrals.

Nitin Chhoda has a blog on physical therapy marketing Get a free audio program on how to market your physical therapy private practice at his blog, only available to the first 100 visitors. His physical therapy newsletter can change the way you market your clinic, and is available with an unconditional 30 day money-back guarantee.

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