Physical therapy marketing is pretty much the same as it is when promoting any other type of business.
Now granted, there will be certain things specific to the field. However, for the most part the majority of physical therapy marketing will resemble that of other industries. With that said, we will discuss proven and effective methods of physical therapy marketing. It is hoped that this will be helpful in getting you more clients.
Perhaps the most effective form of physical therapy marketing may very well be something that on the surface does not even look like physical therapy marketing. What is that you ask? It is in the way you and your staff treat your patients. Every time you come in contact with them, provide treatment and just interact with them in general you are marketing yourself. Keep them happy they will be back and also be likely to refer others to your practice.
Never overlook the above-mentioned. That is some very potent physical therapy marketing. Another form of physical therapy marketing that is very affordable consists of printing out flyers and either handing them out or putting them up on bulletin boards where potential clients frequent or pass by. In the physical therapy handouts method, you can either hire someone fairly cheap or even have one of your employees passing them out.
With the billboard route you simply put them up in places like senior centers, fitness and health clubs and places were sporting events occur. Another form of physical therapy marketing is to offer your patients incentives, bonuses or discounts for referring new clients your way. And don’t forget traditional advertising as part of your physical therapy marketing. Newspaper ads or 30 second radio spots as well as local weeklies which usually have cheap rates.
Always consider every type of promotion possible as part of your physical therapy marketing mix. Never take anything off the table. After all, this is your business we are talking about and your source of income. Also take into account the possibilities when you are attending conventions, seminars or meet ups regarding the healthcare industry.
And never rest on your laurels. No matter how successful you may think you have become always have physical therapy marketing on your mind.
Keep an eye on advertising methods utilized by other industries and fields. If you see something of interest try and find a way to see how it could be implemented into your physical therapy marketing mix.