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What is this exactly? Can I see samples of the
newsletter that is sent out? I'd like to see how this looks.
Therapy Newsletter is a fast, effortless, done-for-you newsletter marketing system where a team of 5 physical therapists go to work for you twice a month. As a user, you login to your Therapy Newsletter account on the first and third Wednesday of each month (these days are called the 'update days') and can access your newsletter, which is scheduled to go out on the next delivery day. The delivery days are the first and third Monday of the month. You can control the frequency - send it out once a month instead of 2.
This structure between the update days and the delivery days gives you almost 2 weeks to customize the content before it is sent out. You control the look, content and delivery.
You can view 7 variations of the newsletter.
You can make changes to every single component of the newsletter as a member - every but of text, images and even the links on the newsletter that point to your website or other resources. You can generate different versions of the same newsletter for different doctors, whom you can approach using the 'physician profiling' principle. The samples can be
found here:
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| The truth about diabetes |
| Physical therapy in osteoporosis |
| Shoulder pain 101 |
| What to do after an acute injury |
| Fall prevention at home |
| Shoulder pain 101 |
| Blood pressure and exercise |
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Can I make changes to the newsletter?
Certainly! In fact, every component of the newsletter
that you see on these samples can be customized, from
the header, newsletter title, logo, content on the
article, right side columns.. absolutely everything
can be customized with the click of a button. If you
know how to use MS word, you will be able to customize
the newsletter within minutes!
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What are the advantages
and disadvantages of an online newsletter, compared
to one sent by regular mail?
Before we answer this question, please realize that Therapy Newsletter is not simply an online newsletter. It is a combination of print, mail, fax and email newsletter, all rolled into one.
Having said that, there are certain advantages to an online newsletter to grow your private practice.
The use of email is growing in the United States,
and across the world. Most patients have an
email address. In addition, many patients check email
at least once every day, if not more often. As long
as patients have given you permission to contact them,
email is the easiest, fastest, most efficient way
to reach people. This means that your message will
be read by most of your patients! This makes
a newsletter a much more effective means of marketing
than any other marketing system - even better than
phone calls, postcards or seminars. You can reach
everybody at one time, and present high quality, valuable information to patients while positioning yourself as an expert.
Your patients will gain access to more information about your clinic, services and other information by simply clicking on a link in your newsletter. This allows you to market your clinic in a manner never before thought possible.
Cost and effectiveness. A newsletter that is delivered via e-mail is less expensive to deliver, faster to transmit and guarantees a high exposure rate, as compared to regular snail mail.
Having said that, it's best to follow the 'balanaced distribution' principle = 30% emails, 30-40% printed and mailed newsletters and the remaining 30-40% reaching patients in the offices of their physicians using the 'physician profiling' principle.
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I am in the process of setting
up my website. Should I buy your service now or later? I don't have an email list of patients!! What should I do?
You don't need a website to use Therapy Newsletter. The longer you wait, the greater the chance that another therapist will start using the newsletter in your area to reach your potential patients.
We make it easy for you to collect email addresses from your patients, with our "email stimulator" technique. Your receptionist can call old patients and use the following script:
" We have great news for you! We would like to offer you 4 free books: Secrets To Good Posture, Overcoming Arthritis, Beating Low Back Pain and 10 Best Health Tips. Are you interested?"
When patients accept, simply say
"Wonderful. In order to save on the costs of printing and shipping, we deliver these books to you digitally. All we need is your email so we know where to send you the ebooks. Oh, by the way, you will also recieve our FREE patient newsletter twice a month filled with tips and strategies on healthy living, injury prevention and wellness. It is packed with information on how to live pain-free and function more efficiently. Don't worry, you are not locked in and can unsubscribe at any time "
This is the fastest way to add subscribers to your Therapy Newsletter database! When you entire the patient's email, they automatically get emailed these books - you don't lift a finger!
You can then start creating a database of patients who will regularly receive your newsletter. Just imagine the possibilities as your list of patients grows and every single patient receives your newsletter twice a month!
We have already done the work for you, and have four easy-to-use "patient stimulater" ebooks available for your use. You can customise these books if you like, and can offer them to patients as an incentive to become your subscribers...
Even if you don't have a website, you can sit back and relax while Therapy Newsletter builds your patient loyalty and referral base for you.
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What if the system is very
difficult or complicated to learn? Do you have video
tutorials?
Don't worry, we have phone and email support for all members. In addition, our comprehensive video tutorials section can be found here.
Our friendly staff is available to answer any questions you might have.We have made this the simplest system ever, and you will be able to manage your member account and customize it from the word go! Click here to view our video tutorials. Normally, these are reserved for members only, but you can view them for a limited time. These 20 minutes will change the way you market your practice.
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Can I be confident that
most patients will receive my newsletter in their
email inbox?
Our servers, email delivery technology, and mechanism of email transmission are the same used by major companies such as Microsoft. As long as your email subscribers have authorized you to send mail to them and have added your email address to their "not spam" settings, you can be 99% certain that they will receive your Therapy Newsletter.
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On which day of the month
and how many times a month is this newsletter delivered
to my patients?
Your newsletter will be automatically emailed to your subscriber list on the 1st and 3rd Monday of every month. A Monday is most preferable because people are most likely to check and respond to their mail early in the week, as opposed to deleting and overlooking email towards the end of the week.
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How many subscribers can
I have with my Therapy Newsletter account?
You have a 5,000 subscriber limit with your account, and you can increase your capacity to 10,000 subscribers for an additional fee of $39 a month.
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I would like to customize
the newsletter and add my own views, articles, comments
and tips. Is this possible?
Absolutely! You have complete control over the content in your Therapy Newsletter. Our simplified web interface allows you to make changes to ANYTHING in your newsletter in seconds and preview the changes, print the new newsletter and even test drive the way it looks by sending a test email! In fact, we encourage your input, because it helps you to add your own unique voice to your emails. The more you customize your newsletter, the better the results will be!
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I can probably write a newsletter
on my own. Why would I need something like this??
You are absolutely right. You can write it on your own, but there is a lot more to a successful newsletter than good content.
Writing a good physical therapy newsletter, complete with flawlessly edited text, high-resolution images and 'take home messages' for the patient, is the single most powerful marketing tool in your arsenal. In addition, including a 'refer a friend capability' to your readers, delivering the content via email to your entire subscriber list, customizing the look and feel, and personalizing it with your clinic name are all surefire ways to get noticed. We enable you to expand this idea to not only patients, but also to physicians and the local media. The problem is , this is a serious investment of time, money and effort. You can hire a company like Therapy Newsletter to do all this for you for a fraction of the cost of manpower to write, edit and distribute the newsletter.
Don't forget, the Therapy Newsletter is action-oriented. We entice patients to call you, foster long term loyalty, build a new patient population and stimulate referrals across the board! We position you as a therapy leader in your community, automatically, twice per month! You save a significant amount of time and effort. You never have to write anything (unless you want to and have the time to), manage your subscribers, or deliver your newsletter. Every component, from writing and editing to formatting, design and delivery, is done automatically!
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Is there really a chance
I can get more patients using Therapy Newsletter?
Our 60-Day money back guarantee says you can! Try our system for 60 full days, and if you don't like it, you will get a full refund, no questions asked! It’s our way of telling you we KNOW this will work for your clinic. Within 60 days, you will find your patients and physicians will start referring to you on a consistent basis. Your readers will feel like they know you personally. You will start to be recognized as the expert in your community.
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I want to make sure the
names and emails of my subscribers are protected.
Are they?
Email and information privacy is our number one priority! This is the backbone of your success. At Therapy Newsletter, we follow industry protocols for privacy and have acquired highly advanced secure server SSL encryption to protect you and your subscriber list. Our technology backend and information and email servers are overseen 24/7 by our technical support staff.
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What is the cost of Therapy
Newsletter? Is there a cancellation fee?
The price for Therapy Newsletter is $67 a month, if you pay month to month. If you buy 5 months, you get 1 month free. So the price for a six month membership is $335. If you buy 9 months, you get 3 months FREE. The price for an annual membership is $603. All memberships are protected by our unconditional 60 day money back guarantee. If you are unhappy for any reason within the first 60 days, you can send us an email or call us, and we will issue you an unconditional, no-questions asked FULL refund. Also, you are under no obligation or contract to continue with Therapy Newsletter after your membership ends. Once you finish your membership, you can cancel without any cancellation fees. Bear in mind that if and when you decide to rejoin, you may be subject to higher fees depending on the prevaling rates at the time.
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I recently completed a
professional website for my practice. How will Therapy
Newsletter add value to my website?
Therapy Newsletter is the most important value addition you can possibly have for your website.
It has the potential to transform your website into a powerful source of referrals! Your visitors will be enticed with our 4 powerful "patient stimulators", which you will strategically place on your site.
These “automatic incentives” are designed to entice your web site visitors to request a free report/ebook. When a site visitor subscribes, two things happen: (1) They get the free report via email. This instantly positions you as the expert provider. (2) They become automatic subscribers to your newsletter.
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How can I lead readers from the newsletter back to my own website?
This is by far the easiest way to generate passive income. If you are an affiliate or reseller of products, exercise tools and other products, you can add your affiliate links to your newsletter. When patients buy the products you recommend, you generate sales and profits.This is optional - most users simply
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How does the billing for
the service work? How does the refund policy or the
money back guarantee work?
Therapy Newsletter can be purchased as a monthly, semi-annually, or annually billed product.
We offer a 60 day money back guarantee for all members. If you are not satisfied with Therapy Newsletter in the first 60 days, irregardless of the plan you choose, you will get 100% of your money back.
After the first 60 days, you pay month to month (if you are on the monthly plan), every six months or annually depending on the plan of your choice.
The advantage of a six monthly or annual plan is that you can 'lock in' low membership rates, and are protected against future price increases. In addition, the six monthly and annual plans come with additional features and bonuses that are not available with the monthly plan. For more information, please review the comparison chart below.
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Do I have to add my own photo?
Am I able to use my company logo instead? What is area exclusivity?
Yes, you can replace your photo with a company logo. However, the use of Therapy Newsletter is restricted to one account per location, which enjoys area exclusivity. If your company has more than one location, you will be required to purchase a separate Therapy Newsletter account for each location.
The use of Therapy Newsletter by a corporate chain of clinics to send newsletters to subscribers in several locations is strictly prohibited. We reserve the right to terminate such accounts immediately without notice and without refund since it is a violation of our policies.
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Do my subscribers have the option
to stop receiving my newsletter, should they choose
to unsubscribe?
This is, in fact, a federal regulation. To comply with local and international laws, we, as part of our commitment to quality, provide an "unsubscribe" link at the bottom of your newsletter and broadcasts.
When your subscriber clicks on this link, they are instantly removed from your subscriber list and you will know who has unsubscribed. You can also remove a subscriber through your 'add / delete subscriber' section from your Therapy Newsletter member account.
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Is
there an advantage for me to sign up for the 6 monthly
or annual plan instead of the monthly plan?
Keep in mind that the monthly plan is more expensive than the longer term plans, and for good reason.
To get best results, we encourage the annual plan, which gives you the opportunity to build credibility with your reader lists over a period of time, hence the deep discount with the annual plan. In addition, the other big advantage of a six monthly or annual plan is that you can 'lock in' low membership rates, and are protected against future price increases.Also, the six monthly and annual plans come with additional features and bonuses that are not available with the monthly plan. For more information, please review the comparison chart above.
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