Physical Therapy Marketing – Getting Your Message Across
Physical therapy marketing is a learning process. No one will get it right the first time but with a lot of practice physical therapy marketing can be mastered and will become like second nature for a practice. Sending the right messages to surrounding businesses including and especially other local medical establishments can help a practice develop a relationship with the local medical community which can be beneficial to the practice. It is not even necessary to meet with the other medical establishments if the right messages are sent. The content of these messages should be cordial but professional stating the intentions of your physical therapy business as it relates to mutual marketing.
Sending a fax to different medical establishments is the best way to get their attention in physical therapy marketing. While an entrepreneur might check their mail three times a week or their email twice a week, they check their fax every time it goes off which is often. It is also important for physical therapy marketing to not over message a potential marketing partner. What is spam in email is generally spam in fax as well. Trying to strike up a balance between messages (one every couple of weeks) is the best idea.
Word of mouth will always be the best form of physical therapy marketing. This means if physical therapy patients can suggest your clinic to their friends and family who may be suffering the same maladies the new patients will be more likely to use the same services. This kind of reference is highly effective and will yield a better percentage of results than others. Having a patient bring in other patients is dependent upon how well they are treated by the staff of the business.
Physical therapy marketing is more effective when those who are being marketed to hear good things about a business from people they trust.
In the end it does not matter how good the actual treatments are from a physical therapy practice if the people giving these treatments have poor bedside manner. Physical therapy marketing heavily involves the polite and civil treatment of the patients. Physical therapy marketing also involves the necessity of treating other local businesses with the respect they deserve especially if a practice wants these other local businesses to recommend a practice to their customers.