In the United States, more than 95% of the population has a cellphone, 91% have their cellphone within reach 24 hours a day, 7 days a week. These statistics will tell us that people are virtually using their cellphone and other mobile devices everyday of their lives and this is a good physical therapy marketing ...…
As a physical therapy business owner, being a good therapist is not enough. To survive and grow into significance, the private practitioner has to be good at business management. This means changing your mindset from a clinician to a physical therapy business owner. Your success will depend on this mindset. As the owner of the ...…
A lot has been said about physical therapy newsletter but what purpose does it really serve? At its most basic, a physical therapy newsletter serves as a communication vehicle for your patients who have a shared interest – how physical therapy (through your services) can help them. It gives them informative contents to educate and ...…
It is virtually impossible for any business not to experience a downtrend or recession. Small businesses are usually hit hardest as they have limited resources to survive a drought spell. For small clinic owners, it is vital that they have a well prepared physical therapy management plan that can help them face this challenge. There ...…
Physical therapy business can be rewarding but it does pose its own challenges even if the private practitioners have been in business for a long time. Four key challenges of physical therapy business owners are as follows: Hiring competent and reliable physical therapists. For a growing physical therapy business, recruitment can be a challenge because ...…
Physical therapy marketing is not just about practicing what you have learned but it is also about creating awareness of your expertise. Competition dictates that you have to put yourself out there because there are just too many experts in the field that people are overwhelmed by the available options. Doing physical therapy marketing online ...…
The Essentials of Physical Therapy Marketing Often, physical therapy marketing is misconstrued as physical therapy advertising or promotion. Physical therapy marketing is actually far broader than these two. Promotion is a function of marketing and advertising is one of the sub-functions of promotion. Physical therapy marketing covers the entire landscape of understanding your market and ...…
Gone are the days when people would use the Yellow Pages when doing a local search. Now, when people would like to get information, they search from the internet. This is why physical therapy marketing must also use the internet to generate leads for its business. Physical therapy marketing aims primarily to grow the private ...…
Physical therapy business management can be challenging even in a good economy. A private practitioner can focus his/her energy and resources in the day-to-day operations and lose the long-term vision he/she had at the beginning. Physical therapy business owners might feel stuck and get frustrated by the slow or lack of progress of their practice. ...…
Marketing is the key element to just about any successful business. A mediocre product can outdo a better product in the market because of marketing. Giant corporations like General Electric, Pepco and Verizon spend huge amounts of money for marketing but small businesses like a physical therapy business do not have that luxury. How else ...…
